In 2004, Pierre Vandamme, born and raised in Bruges, Belgium, and fellow Belgian Philippe Wyffels started a waffle business in Salt Lake City, using an old family recipe for Liege waffles. These waffles are sold and eaten hot from the iron along city streets all over Belgium. Vandamme and Wyffels added Belgian frites (called French fries, though they are definitely Belgian) to their menu, and their business was a great success. In 2014 they opened a shop at 42 West Center Street in the middle of historic Provo Town Square.
Learn more at Bruges Waffles
The Sweet Tooth Fairy is owned by Megan Faulkner Brown, who loved to bake as a young girl. In 2012, she won the Food Network’s Cupcake Wars with flavors like Brie Cheesecake, Crème Brûlée, and Sweet Potato Pie. She now has ten shops and counting. Her Provo shop is located at 12 West Center Street in the historic Provo Town Square. Among the delectable treats at the Sweet Tooth Fairy are cakebites, cookies, brownies and bars, and amazing cupcakes.
For more information, visit The Sweet Tooth Fairy
Provo Town Square includes the buildings on the north side of Center Street running from University Avenue west to the middle of the first block. It includes the Union Block, the Excelsior Block, where Bruges Waffles and Frites is, and the eastern most part of the Square where the First National Bank Building was located. The present building was built in 1904 to house the bank and has been home to many businesses, including Los Hermanos restaurant, and now, the Sweet Tooth Fairy and other shops.
To learn more, visit the Provo Historic Tours app at Provo Historic Tours